Google’s or any other search engine’s goal is to provide users with the most relevant and useful information based on their search queries. Search Engine Optimization or SEO the process of improving a website’s visibility in Google, Microsoft Bing. Whenever there is a query for a product, service or information webpages with better visibility has the higher chances to coming on the first page of the search results. If a webpage is on the top of the search results the more likely the page to get clicked by the user. The ultimate goal of Search Engine Optimization is to help website owners get the right visitors on their websites who might become customers or audience in future. Ranking higher in search results instills trust and credibility among users. Websites that appear on the first page are often perceived as more authoritative and trustworthy. Organic search traffic driven by SEO is free and sustainable, providing a cost-effective marketing strategy compared to paid advertising. Well-implemented SEO strategies can maintain and improve rankings over time.
Overall, SEO is a crucial digital marketing tool that can significantly impact a website’s visibility, traffic, and ultimately, business growth. SEO involves optimizing website elements like page speed, mobile-friendliness, and content quality. These improvements provide a better user experience, leading to increased engagement and longer visit durations.