What is Google Ads?

Google Ads, previously known as Google AdWords, is an online advertising platform that allows businesses to promote their products or services on Google’s search results and partner websites. It’s like having a virtual billboard for your business that reaches potential customers when they’re actively looking for what you offer.


Google Ads can be a simple and effective tool to elevate your business. Let’s navigate the world of online advertising with a natural touch, exploring how Google Ads can propel your business to new heights.
Keywords are the foundation of Google Ads. Select relevant keywords that potential customers might use when searching for products or services similar to yours. Keep it simple and natural, thinking about the words your customers would naturally use.

Ad extensions are like bonus features for your ads. Use them to provide additional information, such as location details, contact information, or links to specific pages on your website. These extensions can make your ad more informative and clickable.

Google Ads works with a budget that you set. Start with a realistic budget that aligns with your goals. As you monitor performance, you can adjust your budget to maximize results. It’s not about spending big; it’s about spending wisely. The beauty of Google Ads lies in its flexibility. Regularly analyze your campaign performance, focusing on metrics like click-through rate (CTR) and conversion rate. Adjust your strategy based on what works best for your business, and don’t be afraid to experiment. If your business serves a specific geographic area, use location targeting. This ensures that your ads are seen by potential customers in your local community, increasing the chances of converting online interest into real-world visits or sales.

Google Ads may seem like a vast digital landscape, but with a natural and straightforward approach, it becomes a powerful ally for businesses. By setting clear goals, choosing the right keywords, and crafting compelling ad copy, you can create a digital marketing strategy that not only attracts attention but also converts clicks into customers.

The three primary bidding options are:

Cost-per-click (CPC): Advertisers pay when a user clicks on your ad.
Cost-per-mille (CPM): Advertisers pay per 1,000 ad impressions.
Cost-per-engagement (CPE): Advertisers pay when a user takes a specific action on your ad, such as signing up for a list or watching a video.

For instance, if your max bid is Rs. 2 but Google suggests the click’s value is Rs. 2.55, your ad might not appear. However, if your max bid is Rs. 2.56, your ad stands a better chance of securing the placement.

It’s crucial to note that this bid amount is distinct from your overall campaign budget. You can either set a daily average budget and let Google manage individual ad bids or establish both your total budget and fine-tune the maximum bid for each ad.

For beginners, I suggest setting a daily budget and allowing Google to optimize individual ad bids. This approach is simpler and often delivers more effective and cost-efficient results.

For example, if your total spending goal is Rs. 1,000, you could run a 30-day campaign with a maximum daily budget of Rs. 33 or a 14-day campaign at Rs. 66 per day. It’s a flexible approach.

That’s budgeting in a nutshell, although some exceptions exist for specific industries.

However, there’s another crucial aspect to bidding: Quality Score.

Quality Score is Google Ads’ way of determining the “best” ad to display for a particular keyword, rated on a scale of 1-10. For instance, a lunch restaurant might score a 10 (high) for the keyword “avocado sandwiches” but potentially a 1 (low) for “local plumber.”

While Quality Score doesn’t directly impact your ad placement or budget, it can have indirect effects.

A high Quality Score indicates that your ads align with your potential customers’ search intent. Creating ads that match what people are searching for means your ads will be displayed more frequently, resulting in more clicks. While you don’t need to delve deeply into tracking Quality Score, consider it a guide to assess if your ad targeting is on the right track and how you compare to others vying for the same keywords.

One of the important digital marketing strategies that businesses use to stay ahead of their competition is Google Ads, because Google Ads provides an array of advantages like Instant Visibility, Audience targeting, Performance Monitoring and flexible budgeting.

So tap into the potential of Google Ads, and watch your business soar to new heights in the digital realm.

And if you are not sure how to start, then feel free to get in touch with us.